Blind spots in perception are our constant companions – also in working life. Unconcious bias, unconscious presumptions, obscure the unbiased view of the new and the familiar. They stand in the way of an open and innovative work culture. Although this insight has theoretically long been accepted by management, in practice it often receives (too) little attention in everyday management. The reflection of our perception patterns is not only a question of justice in our life and work world. It belongs as a core element in every innovation development as an antidote to the tunnel vision of our own expertise. This applies to team or product development as well as to communication management. There are many good reasons to give time and attention to the new work trend “Unconcious Bias”.

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